BUSY BURBERRY: La Rinascente’s flagship in Piazza del Duomo is bringing British beauty to Milan this holiday season. From next Tuesday through Dec. 1, the store windows will be decked out in Burberry’s famous checked pattern, and the fashion label’s Winter Glow color line will be prominently displayed at the entrance. While a professional makeup artist assists customers in applying the products on the ground floor, Burberry staff will be positioned throughout La Rinascente to spray the air with the My Burberry eau de parfum, which debuted in September. Customers will be able to personalize their fragrance bottles on site.

This month, Burberry has also taken over the windows of French department store Printemps, with a specially crafted concept called “The Magical Christmas Journey by Burberry.”

This story first appeared in the November 12, 2014 issue of WWD. Subscribe Today.

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