REEBOK RECRUITS JULES: Building on its partnership with Face Stockholm, Reebok Classic is counting on fashion blogger Sincerely Jules to help spread the word.
After starting her blog in 2009 to chronicle her daily style, travels and life, Julie Sarinana has since written for Glamour, Teen Vogue, Cosmopolitan Latina and others. As the new front woman for the Reebok Classic x Face Stockholm collection, she was photographed wearing all-white ensembles offset by neutral-colored footwear. The fact that she was born in the Eighties, the same era as Reebok Classic and Face Stockholm, was a selling point with both companies.
The Classic Leather, CL Nylon, Princess, Instapump Fury, LX 8500 and the just-released Instapump Fury sandal are teamed with such looks as a structured pantsuit, long silk dress and sequined shorts. Sarinana said, “I love wearing sneakers and mixing up my look, combining glamour and street style with sneakers as my base wardrobe necessity.”
Reebok Classic’s senior global marketing manager Michelle Palmer said, “Taking inspiration from her travels and the people she meets, Jules is the perfect partner for the collaboration as we seek to encourage women to take inspiration from the world around them.”
Face Stockholm founders Martina and Gun pointed to the allover colorblocking on some of the Reebok Classics as favorites, partially because they present “a variety of looks — pastels for a feminine feel and deeper tones for a more powerful look.”