C OR K?: When Chroma Makeup Studio took issue recently with the Kardashians’ makeup line Khroma Beauty by Kourtney, Kim and Khloé’s name, it wasn’t the only cosmetics company to do so. Lee Tillett Inc., an Altamonte Springs, Fla.-based business that sells a line called Kroma Makeup, sent a cease-and-desist letter on June 28 to Boldface Licensing + Branding, holder of the license for the Kardashian makeup line, claiming that Khroma Beauty infringed upon its trademark. Lee Tillett applied to register the mark Kroma in 2010.

Boldface replied to Lee Tillett’s letter on July 18 with its own letter denying the infringement allegations, but it didn’t stop there. Boldface has struck back at Lee Tillett by filing a lawsuit Friday in the United States District Court Central District of California Western Division to seek a declaratory judgment that it’s use of the word Khroma doesn’t infringe on Lee Tillett’s use of Kroma. Boldface’s legal complaint states that Lee Tillett’s Kroma “consists solely of a descriptive term and lacks any inherent distinctive meaning to the relevant consuming public and therefore, is conceptually weak.” A call and e-mail to Kroma Makeup were not returned by press time.

This story first appeared in the December 4, 2012 issue of WWD. Subscribe Today.