On Wednesday, during the usual preview press conference at Milan’s City Hall, Camera Nazionale della Moda president Carlo Capasa presented the schedule of the upcoming Milan Women’s Fashion Week, which will run from Sept. 23 to 28.
Among the changes this season, the Italian Fashion Chamber will organize the first edition of Fashion Hub Market, a new project supporting emerging designers. Seventeen brands have been selected to showcase and sell their creations at Camera Nazionale della Moda’s Fashion Hub located in Piazza Gae Aulenti, in the heart of the new Porta Nuova district.
In addition, the Italian Fashion Chamber teamed with Ladoublej.com, the Milanese shoppable magazine founded by American editor JJ Martin, which created the first “Milan Fashion Week Survival Guide.” This consists of a booklet, available both in Italian and English, which will provide journalists and buyers with tips about Milan.
“Our main mission is to continue supporting Made In Italy,” Capasa said. “To do this, we are focusing on the idea of sustainability and in October we are presenting the first standard protocol for the use of chemical materials in the manufacturing process of clothes and accessories.”