Move over Kendall and Biebs. Calvin Klein Jeans has two new young, fresh faces — one an “Internet personality,” one a model — to front its all-white capsule collection, which launches today on calvinklein.com.
Faces first: Stella Lucia, the 17-year-old Austrian model, who has appeared in Givenchy, Chanel and Alexander Wang campaigns, was cast alongside Cameron Dallas, the 21-year-old from Chino, Calif., who rose to mass Internet fame on Vine. He’s parlayed his social media sensation into some film and TV work, including the upcoming “Neighbors 2: Sorority Rising.” Dallas has 11.6 million Instagram followers; Stella Lucia has 38,100.
They were shot by photographer Jack Pierson in Malibu. The global campaign, produced under the creative direction of Calvin Klein Inc.’s in-house creative agency, depicts Dallas and Stella Lucia beachfront in the capsule’s white knit street-inspired gear, most of which bears the brand’s tone-on-tone heritage CK logo. There are tanks, Ts, a cropped hoodie T-shirt and drawstring mini shorts for women, and a hoodie, long-sleeved T-shirt and drawstring shorts for men. The distressed ivory jeans and logo shower slides in the campaign are part of the Calvin Klein Jeans seasonal collection and are not specific to the capsule. The collection retails for $78 to $128, and following the launch on calvinklein.com, it will begin wholesaling in early May. The campaign will appear on Calvin Klein Jeans’ e-commerce and digital platforms.
The capsule was designed by Kevin Carrigan, global creative director of CK Calvin Klein, Calvin Klein Jeans and Calvin Klein White Label. He remains in his role at Calvin Klein Inc. after the company last week disclosed plans for a new global strategy that would unify all Calvin Klein brands under one creative vision, resulting in the dismissal of Francisco Costa and Italo Zucchelli and further fueling speculation that Raf Simons might be headed to the company as its new overall creative director.
Last fall, CK Jeans launched a similar project, the Black Series Limited Edition capsule, featuring cult male model Lucky Blue Smith and his sister Pyper America Smith.