CAMERON’S NEW TAG LINE: Tag Heuer tapped actress Cameron Diaz as its new brand ambassador this week. Diaz is not only Tag’s new face but also the muse for its new Link Lady collection. On Wednesday, the actress made an appearance in Basel, Switzerland, as Tag’s ambassador, wearing a steel and diamond watch from the new line.
“The Link Lady is modern, sexy and elegant, and I’m equally comfortable wearing it on the red carpet or in my day-to-day life,” said Diaz. Her partnership with Tag Heuer will also serve to benefit and raise awareness for programs that empower women, including United Nations Women.
This story first appeared in the March 9, 2012 issue of WWD. Subscribe Today.