TAKE A GANDER: High-end outerwear firm Canada Goose tapped fellow Canadian and Academy-award winner Paul Haggis — writer of 2004’s “Million Dollar Baby” and writer and director of 2005’s “Crash” — to direct a short film as its latest campaign, which aims to “inspire people to embrace adventure and make the most out of life.”

The film, released today on the company’s Web site, is titled “Out There” and “chronicles the unbelievable true stories and triumphs of explorers and everyday adventurers who have survived harrowing situations and accomplished incredible feats.” The vignettes spotlight the stories of several “Goose People” as they are described, and include Laurie Skreslet, the first Canadian to summit Mount Everest, and Paddy Doyle, who is a veteran pilot at First Air, among others. “For us, true luxury means access to new experiences, big ideas and discovering the unexpected,” said Dani Reiss, president and chief executive officer of Canada Goose.

In a recent international Ipsos Reid survey, which was conducted on behalf of Canada Goose, two-thirds of respondents agreed that “a life without adventure — big or small — is no life at all.” Still, the poll found that just over half  “actually put that aspiration into action” while “43 percent admitted they rarely or never go on an adventure.”

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