Luxury watch brand Carl F. Bucherer has tapped Li Bingbing to be its first global ambassador.

“We are absolutely delighted to be working with Li Bingbing. She is an enormously talented actress. A fascinating and strong personality, who perfectly represents our brand values,” said Carl F. Bucherer chief executive Sascha Moeri.

Li Bingbing, who made her Hollywood breakthrough in 2014’s “Transformers: Age of Extinction,” has developed a high fashion profile over the past few years. She was one of ten Chinese celebrities to appear on Vogue China’s 10th anniversary cover last year. Mario Testino shot the women, which also included Zhang Ziyi, Carina Lau, Du Juan and Liu Wen.