Cartier invited Hong Kongers into the ultimate bachelor’s pad for the launch of its new men’s watch collection Drive de Cartier.
In an effort to woo customers while luxury watches are fighting a retail sales slump in the city, the brand created a pop-up store modeled on a sleek home for the Cartier man’s lifestyle.
Located inside a hall at retail/design hub PMQ, the Cartier space is kitted out with playthings from a pool table, card games and a car-racing simulator. Guests could also partake in workshops ranging from whiskey and chocolate tastings to styling advice. Local barbershop Fox & The Barber was enlisted to give visitors lessons on an old-school shave while The Armoury hosted sessions on the perfect Italian-cut suit.
The seven watches in the Drive de Cartier collection start at 46,700 (about $6,000) and run up to 675,000 Hong Kong dollars (about $87,000) for an 18-karat pink gold, alligator leather strap model.
Open to the public, the weeklong pop-up runs until Sept. 30.