CASTING A WEB: The latest component of Balenciaga to get a reboot under Alexander Wang’s creative vision is its Web site. Balenciaga.com relaunched Wednesday after a year-long redesign, for which Wang collaborated with Fantasy Interactive. Yoox Group is a partner.

The sleek homepage is black-based (no surprise there) and features full-bleed images of the spring runway show. To the left is a vertical navigation scroll featuring women’s and men’s e-commerce, collection look books and a tab called La Maison, which leads to news, campaigns and Balenciaga history. The e-commerce collections are presented on 360-degree looks and customers can schedule in-store appointments online. Compatible with all devices, the site links to Instagram, Twitter and Facebook and is available in seven languages.

This story first appeared in the October 3, 2014 issue of WWD.  Subscribe Today.

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