CATH’S CHARACTERS: Disney has teamed with Cath Kidston on capsule ranges for its Winnie-the-Pooh and Mickey and Minnie Mouse characters.
The characters will be created into prints for accessories, homeware, kids’ and fashion. The 38-piece Winnie-the-Pooh collection will launch on Sept. 26, while the 73-piece Mickey and Minnie Mouse range will be available on December 5. The Winnie-the-Pooh line will be available exclusively in Cath Kidston stores in the U.K. and online. Prices range from 5 pounds or $6.60 for a Bramley Sprig and Friends luggage tag to 75 pounds or $100 for a dress.
The Cath Kidston team delved into the Disney archives including original illustrations for inspiration. Cath Kidston marketing director Sue Chidler incorporated Winnie-the-Pooh and the cast of characters onto the brand’s signature print designs; Button Spot and Bramley Sprig. In addition, the label took cues from the Hundred Acre Wood for a new print.
“We’ve thoroughly enjoyed marrying the storytelling elements of classic Disney characters with our signature prints,” said Chidler. “Winnie-the-Pooh is a perfect start for the collaboration, embodying the cheerfulness of the Cath Kidston brand. The fusion of Disney’s Winnie-the-Pooh characters with our classic designs makes for an exciting, creative collection filled with personality that we believe our customers will love to collect. We’re looking forward to bringing to life our second collection, centered around Mickey Mouse and Minnie Mouse. We decided to make the range limited edition to make it feel truly unique and special for our customers.”