IN THE BAG: Cath Kidston, the British accessories, clothing and homeware brand known for its vintage-inspired prints, has shot a film to tout the upcoming back to school season — and its new collection of school bags.
The short film spotlights British bloggers Katie Ellison of Mummy Daddy Me; Kat Molesworth of Housewife Confidential, and Kathryn Sharman of Kat Got The Cream, who are all shot with their children as if preparing for the first day back at school, while toting Cath Kidston’s fall bag collection, dubbed Bags to School. For the back-to-school season, the label has worked up designs with playful prints of robots, ballerinas and sausage dogs. Prices for the bags start at 24 pounds or $37 for a race car drawstring backpack and rise to 30 pounds or $46 for a rose print satchel backpack.
Sam Washington directed the film, with production by El Carousel. Sue Chidler, marketing director of Cath Kidston, said the firm had decided to create the collection and film “to capture the first day of school as one of the big emotional periods that parents go through,” she said. “We wanted to connect with our customers in a unique way and be a part of this…journey with them.” The films will debut on Cath Kidston’s Web site and Facebook page Saturday.