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CAVIAR CROWD: Paris boutique Colette amped up its art quotient Thursday night with the prelaunch of a limited edition footwear collection by Tommy Hilfiger in collaboration with the Keith Haring Foundation and Artestar LLC. The range, which will officially launch in September, includes sneakers and rain boots for women and children, and men’s sneakers carrying artwork from the late artist. Also on show was “Drawings,” a collection of colorful doodles by nightlife impresario André Saraiva.

French actress Astrid Berges-Frisbey, who appears in French Connection’s spring campaign, said she has an experimental film, “Extase,” in the running for selection for the Cannes International Film Festival. She later joined the likes of Melvil Poupaud, Victoire de Castellane and Lou Doillon for a dinner feting the two events in Caviar Kaspia. Eva Herzigova turned up in time for dessert, as the rowdy crowd transformed the floral arrangements into headgear. “A moment’s silence, please, I worked hard on this,” commanded Doillon of her ornate wreath.

This story first appeared in the February 8, 2010 issue of WWD. Subscribe Today.

Director Gaspard Noe said he’s about to begin promotion of “Enter the Void.” Brett Chittenden, creative concept director for the Quiksilver, Roxy and DC brands, said his latest projects include a Quiksilver travel bag and surfboard line by David Carson for April, a capsule clothing line for Roxy by Bambi by Laura founder Laura Figueras, and a snowboard collection by Henry Holland for September. “It’s very punk meets snowboard,” Holland said.

Meanwhile, Tommy Hilfiger is zeroing in on a retail space on the Champs-Elysées Avenue that, if signed, could be equal in size to its sprawling New York flagship.

GREEN PARTY: Christie’s will be celebrating Earth Day with a bang this year. In honor of the day’s 40th anniversary on April 22, the auction house — along with the likes of Leonardo DiCaprio, Harrison Ford, Tobey Maguire, Salma Hayek, Ed Norton, Alec Baldwin, Zaha Hadid, Evelyn Lauder and François-Henri Pinault — will host “A Bid to Save the Earth” Green Auction at its Rockefeller Center headquarters. Lots at the auction will include works from artists such as Keith Tyson, Maya Lin and Olafur Eliasson, as well as VIP experiences with stars like Hugh Jackman, Christina Aguilera and Candice Bergen. Proceeds from sales will be divided among four environmental nonprofits: Conservation International, Oceana, the Natural Resources Defense Council and the Central Park Conservancy.

OLSENS SEE OPPORTUNITY: J.C. Penney turned hipster Wednesday night with a party at the members-only Norwood club for Mary-Kate and Ashley Olsen and Olsenboye, the twins’ exclusive collection for the department store. It’s produced by L’Koral Industries and has footwear from Steve Madden. “When I was younger, I went to Penney’s with my mom,” said Mary-Kate. More recently, the sisters walked the store with more than shopping in mind. “We saw what was missing. We had these guys in mind from the beginning.”

To generate buzz over Olsenboye, “We chose to take this brand all digital, with Facebook, Twitter, YouTube and targeted display media, except for a 30-second spot on the Academy Awards,” said Mike Boylson, executive vice president and chief marketing officer. Penney’s is further targeting the youth market with a contest for budding designers, ages 13 to 21, to create an original apparel item. The winner gets a trip to New York City, a $1,000 Penney’s shopping spree, a chance to have the item included in Olsenboye and, maybe coolest of all, a meeting with the Olsens.

T TIME: Fashion groupies flocked to Paris’ Brachfeld Gallery on Thursday night for an exhibition and sale of 15 collector concert tour-style T-shirts, dubbed Live Alive, celebrating designers who rock the fashion world. “There has been a bit of a frenzy for Haider Ackermann,” noted gallery owner Ed Brachfeld, who conceived the project with Dorothée Perret, founder and editor of Paris, LA magazine. Designed by Sandberg&Timonen and priced at around $70, each T-shirt sports a portrait of a designer and their name, with fonts ranging from comic book (for Christopher Kane) to AC/DC style (for Alber Elbaz) — to lightning for Azzedine Alaïa. Other designers who gave their blessings for the project include Miuccia Prada, Stefano Pilati and Marc Jacobs. The line will be on sale through Feb. 28, in aid of Médecins Sans Frontières and its efforts in Haiti.


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