FACE FORWARD: Cécile Cassel is the face of the upcoming fragrance Secret de Rochas. The French actress and singer has appeared in movies such as “Heads in the Clouds” and “Sex and the City” on television. Her first album, “My Name Is,” came out in September.

“We are delighted that Cécile is joining Rochas as the face of the next launch,” said Antoine Delgrange, Rochas president, P&G Prestige. “Cécile has true audacity and a natural Parisian charm that capture the essence of Secret de Rochas.”

This story first appeared in the September 25, 2013 issue of WWD. Subscribe Today.

“The Rochas brand has been close to my heart since I was a child,” continued Cassel. “My mother and grandmother always had a bottle of Eau de Rochas on their dressing table.” The advertising featuring Cassel is due to break in December.

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