CELINE RETURNS: Celine is heading back to Beverly Hills. The LVMH Moët Hennessy Louis Vuitton-owned brand has leased a 3,100-square-foot location at 319 N. Rodeo Drive next to Montblanc and Miu Miu. Although it’s been absent recently, Celine has a long history on Rodeo Drive. It had a store on the luxury thoroughfare as far back as the Seventies. The Celine store moved to 313 N. Rodeo Drive in 1996 and remained there until it closed a few years ago. Luggage specialist Rimowa currently has a flagship at that address. Celine languished after former creative director Michael Kors departed in 2004 to focus on his own brand, but has once again recaptured the fashion spotlight under the design direction of Phoebe Philo. By returning to Rodeo Drive, where Tom Ford opened last year and stores by the likes of Valentino, Louis Vuitton, David Yurman, Roberto Cavalli and Van Cleef & Arpels have recently unveiled remodels or are undergoing remodels, Celine is further solidifying its place atop the fashion heap. Celine has U.S. stores in New York, on Madison Avenue, and Florida, in Bal Harbour.

This story first appeared in the April 12, 2012 issue of WWD. Subscribe Today.

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