NEW YORK — The CFDA/Vogue Fashion Fund finalists have been set.

The designers are: Joseph Altuzarra of Altuzarra, Christian Cota, Prabal Gurung, Robert Geller, Eddie Borgo, Oliver Helden and Paul Marlow of Loden Dager, Pamela Love of Pamela Love Jewelry, Moss Lipow, Gregory Parkinson and Billy Reid.

This story first appeared in the July 19, 2010 issue of WWD. Subscribe Today.

“This year’s 10 finalists show a depth of creativity and talent that is inspiring to the industry as a whole,” said Steven Kolb, executive director of the Council of Fashion Designers of America. “The designers’ compelling portfolios clearly demonstrate that the future of American fashion is expansive and bright.”

The fashion fund, now in its seventh year, was created by the CFDA and Vogue magazine to help cultivate emerging talents with a combination of a cash prize and a mentorship program by industry leaders. Previous winners are: Sophie Theallet, Alexander Wang, Rogan Gregory of Rogan, Doo-Ri Chung, Trovata and Proenza Schouler’s Lazaro Hernandez and Jack McCollough. The winner receives an award of $200,000, and the two runners-up take home as much as $50,000 each.

The fund’s Selection Committee will meet this month with each of the 10 finalists and discuss their most recent collections. Committee members will also visit the finalists’ studios. Each finalist is being asked to participate in a design project underwritten by Ann Taylor, and will create a unique look for it. They will also be a part of a fashion show underwritten by Frédéric Fekkai on Oct. 19 at the Chateau Marmont in Los Angeles.

The 2010 winner and runners-up will be named on Nov. 15 at a gala underwritten by eBay.

The fund is sponsored by J. Crew, and underwritten by Vogue, Theory, Nordstrom, American Express, Barneys New York, Appleman Foundation, L’Oréal Paris, Juicy Couture, Coach, Liz Claiborne Inc. and Lord & Taylor.

“Fashion is probably the only industry in the world where its fledgling talents are expected to be as creatively adept at running a business as they are at design,” said Anna Wintour, Vogue’s editor in chief. “Many, clearly, are not, and it’s through the support of the fund that these promising designers will be able to build a future for themselves—and for American fashion.”

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