LIP SERVICE: Charlotte Tilbury, the British makeup artist-turned-entrepreneur, was forced to take a few laps around the ballroom of the Park Lane Hilton in London on Friday as she picked up four awards for her skin care and color cosmetics line at the annual CEW UK Beauty event.

“This the best day of my life,” she said in her third acceptance speech, for Matte Revolution lipstick. “I wanted to make a cashmere balm for the lip that looked the way matte lipsticks did in those 1930s photographs.”

The founder and owner of Charlotte Tilbury Beauty also won for her Goddess Skin Clay Mask, her Magic Foundation, and landed the final award for Best British Brand, Mass or Prestige.

Of the mask, she said it was “35 years in the making” and inspired by her parents and their hippie friends’ love of mud spas and the healing powers of clay. “Today, I look at them and there’s barely on a line on their faces.”

Of the foundation, she said she worked for five years to create something that “didn’t cake, sit in your pores or make you look 180 years old. The lab I was working with wanted to chuck me out of the window. Making the foundation was like giving birth,” she said.

Cosmetic Executive Women UK is a not-for-profit professional organization with more than 1,000 members in the U.K. The brands submit their new products for the awards and members vote each year following a product demonstration event.

Other winners included Elemis, for its Pro-Collagen Super Serum Elixir and for its Pro-Collagen Marine Cream for Men. Liz Earle Beauty Co, also won in two categories for its hair oil and hot-cloth cleanser.

Other brands to scoop awards included Palmer’s for its Coconut Oil Formula Body Lotion; John Frieda and Josh Wood for hair treatment products; Bagsy for its Wonder Wand under-eye concealer; the honey-based Bee Good; and Hugo Boss for Boss: The Scent.