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CHARM OFFENSIVE: Fine jeweler Solange Azagury-Partridge is turning her gaze to the digital world via two collaborations set to launch this month, with Amazon.co.uk and topshop.com. The limited-edition Talisman collection of charms on a chain will go on sale Wednesday on amazon.co.uk. The five silver and lacquer charms from her main collections — lips, eye, sun, heart and rainbow — all come on an oxidized silver chain. They each cost 480 pounds, or $760, and will be sold at the Jewellery Boutique on amazon.co.uk in the run-up to Christmas.

Azagury-Partridge is the latest in a growing portfolio of jewelry designers, said Julian Exposito-Bader, head of vendor management for jewelry and watches at amazon.co.uk; other brands on the site include Jade Jagger, Mawi London, Lara Bohinc and Iosselliani.

This story first appeared in the November 12, 2014 issue of WWD.  Subscribe Today.

At a breakfast on Wednesday to launch the Amazon.co.uk collection, Azagury-Partridge told WWD: “As a child I used to draw eyes, lips, sunshine rainbows, and hearts. “From when you’re very young these are the symbols that really resonate and mean something to you,” she continued. “They’re imbued with a power, so that’s why I called it The Talisman Collection. They make you feel good, and send a lovely positive message.”

Later this month, Azagury-Partridge will launch a separate charity-linked collection with Freedom at Topshop that will be sold on topshop.com. The collection features gold- and silver-plated pendant necklaces and earrings with a charm in the shape of a woman on her knees, her hands covering her head. It is part of the designer’s archive, and is on display at the Musée des Arts Décoratifs in Paris. Proceeds will go toward the charity Eliminate Domestic Violence (EDV Global Foundation). Azagury-Partridge will sell gold and silver versions of the jewelry at her shop in London. The pieces will go on sale Nov. 25. The necklaces will sell for 20 pounds, or $32, while the earrings will cost 16.50 pounds, or $26.20, and 50 percent of the proceeds will go to the charity.

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