CHATTING WITH YOOX: Yoox Group has teamed with mobile text and voice messaging service WeChat to offer a new online shopping experience.

The partnership launches with the account on WeChat, which will be available for U.S. and Italian users. The company already operates an updated Chinese WeChat account.

This story first appeared in the July 25, 2014 issue of WWD. Subscribe Today.

Through the WeChat account, users will be able to send instant messages to the company’s customer care and personal stylists, along with the ability to access exclusive shopping areas and special contents.

In addition, the new “Shake Your Style” app will make its debut on WeChat. Developed by Yoox Group, it enables users to share new outfits with their friends on social networks by just shaking their smartphones.

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