A FAIR EVENT: Cherokee Global Brands said its namesake Cherokee USA brand will be the title sponsor during Warner Music Nashville’s annual “Warner Sound” event, which is held during the CMA Music Festival in Nashville from June 9 to June 12. The music event will “connect country music’s top artists and fans with Cherokee’s authentic and iconic American fashion lifestyle,” the companies said, adding that “Warner Sound Presented by Cherokee USA” will be held at AVenue, which is in downtown Nashville at 120 Third Avenue South. Cherokee Global Brands said it will “transform the space into an experiential county fair complete with hot dogs, apple pie, games, a photo booth and more. The festive atmosphere will provide an engaging backdrop and a hub for fans and VIP guests to enjoy performances and meet-and-greets with Warner Music Nashville artists.” Henry Stupp, chief executive officer of Cherokee Global Brands, suggested more events are on the horizon, with the Warner Music Nashville partnership being “the first of several entertainment-focused initiatives.”

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