MILAN — It eventually happened.
The collaboration made its social debut on Ferragni’s Instagram account on Monday. The influencer and entrepreneur behind The Blonde Salad digital platform and the Chiara Ferragni Collection label posted a video teaser showing makeup palettes, mascaras and a range of lipsticks, all in shiny pink packaging bearing her signature blue eye logo.
“I wanted to create a makeup collection that is 100 percent my style. This is the reason why I joined forces with Lancôme,” said Ferragni, who was already an ambassador of the French beauty label. “We worked on a product and communication that is relevant for the girls of my generation. Flirty, inspiring and fun are the three key words of this empowering project. I deeply believe that makeup is a huge weapon to feel better with yourself, to face your everyday challenges and to achieve your goals [fiercely].”
The highlight of the range is the “Flirting Palette,” which comes with an additional touch of sparkle on the packaging. Inside, it offers four lipstick shades, four eye shadows, three shimmering highlighters, a rosy blush and a lipgloss to be applied thanks to the three brushes featured in the product.
The rest of the collection includes three exclusive shades of Lancôme’s “L’Absolu Mademoiselle Shine” lipstick, a trio of “L’Absolu Lacquer” lipstick and a “Hypnôse Drama” mascara. Ferragni’s touch has been extended also to the names of the products as lipstick shades are dubbed “Positive Attitude,” “Independent Women,” “Girl Next Door” and “Sweet Mom,” among others.
As described in the caption flanking the video on Instagram, the Lancôme x Chiara Ferragni capsule launches today online in Italy on Douglas’ e-commerce and in the upcoming days in the perfumery chain’s brick-and-mortar stores. The international rollout is set for June, starting from the Netherlands, Germany and Spain at Douglas’ stores. In the U.S. the collection will debut on June 13 at Nordstrom, followed by rollouts in Canada and Argentina, among other cities. Starting from August the range will be also available in Mexico, Hong Kong, Japan, South Korea and New Zealand.
Prices range from 31.95 euros for the lipsticks to 59.95 euros for the makeup palette.
To further promote the capsule, a limited edition of T-shirts and tank tops will be available to purchase exclusively on chiaraferragnicollection.com starting from May 31. The apparel range winks to T-shirts of famous rock bands, bearing Ferragni’s face on the front and the dates of the tour she will host to promote the beauty capsule on the back. The tour will kick off in Rome on June 7 and touch base in Los Angeles, Amsterdam, Frankfurt and Madrid.