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Clare Waight Keller, Chloé’s creative director, switched up her key players for the house’s spring campaign. After seasons of working with photographers Inez van Lamsweerde and Vinoodh Matadin, Keller hired Theo Wenner, son of Jann, to shoot spring — his first campaign for Chloé — on location in Buenos Aires. Antonina Petkovic, Ilvie Wittek, Céline Bouly and Ari Westphal were newly cast for Chloé. (The fall 2015 campaign featured veterans Anja Rubik and Julia Stegner.)

“This campaign was a very exciting one for me, because I really wanted to create a new team and a new energy through hair, makeup and light. This is a photographer I have worked with several times before, and I really appreciate his youthful eye and strong, spontaneous reactions when shooting,” said Keller, who has worked with Wenner on look book shoots. “I wanted to build the faraway spirit of the location by choosing unknown streets in Buenos Aires, and bring a new look to the faces of Chloé through the casting of Céline, Ari, Antonina and Ilvi. It’s a campaign representing the adventurous side of the Chloé girl, free-spirited and impulsive.”

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