BURBERRY TALKS THE WALK: Talk about product placement: standing atop a beige 3D Burberry plaid stage that offered a head-on view of the company’s new four-story flagship across the street, the company’s chief creative officer and chief executive officer Christopher Bailey accepted the Rodeo Drive Committee’s 22nd Walk of Style award on Wednesday from its fourth recipient, Mario Testino. “I’ve been working for this company 16 years, and humanly they are an amazing company,” said the photographer, who clearly is unbiased since he has shot most of Burberry’s ad campaigns stretching back to former ceo Rose Marie Bravo, who hired Bailey.
“When I first joined the company it had to define its brand and they looked to the past and then Christopher arrived and since that day this company has been looking to the future.” Beforehand, Bailey seemed only slightly nervous, saying, “It’ll be fun to get up there with my mate,” and joked about wanting to watch the ceremony from the store’s rooftop deck across the street, where several staffers gathered to record the scene for posterity. Onstage, he noted that the company, almost 160 years old, has sold in Los Angeles since the Twenties.
This story first appeared in the November 21, 2014 issue of WWD. Subscribe Today.
“Christopher is such an unpretentious, uncomplicated person. He’s simple in the right sense of the word because he’s very sophisticated in his mind,” said Testino at the store cocktail party afterwards, where Gela Nash-Taylor and John Taylor and Rachel Zoe and Rodger Berman came to celebrate. “I just saw all of these guys in England at Mario’s birthday, and then at Yasmin LeBon’s birthday,” said Nash-Taylor, “It’s been a fun few weeks.”