EVERY JUICE COUNTS: Just as new Juice Beauty investor Gwyneth Paltrow believes in the power of juicing so does Christy Turlington Burns. The model has been a longtime fan of Melvin Major Jr.’s juicing skills for nearly 20 years. In 1996, he whipped up the “Sweet Christy” when he was running the juice bar at LifeThyme Natural Market. Now at three-year-old operation Melvin’s Juice Box, he has brought back that apple-beet-ginger-and-lemon concoction to benefit her nonprofit Every Mother Counts. Through March 13, all proceeds from sales of the $10 libation will benefit the group which aims to make pregnancy and childbirth safe for mothers around the globe.

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