Eric Larsen

“A huge part of our expedition is really contingent on our gear and time is a really important thing for us and how we manage our days,” said Eric Larsen, to a crowd gathered at Citizen Watch’s Times Square flagship in New York to celebrate his new book “On Thin Ice: An Epic Final Quest Into the Melting Arctic.” “This sounds like a commercial, but I’m 100 percent serious. Having a watch where you don’t have to worry about the battery is such an integral part of the trip.”

Larsen wore Citizen’s Eco-Drive watch, which is powered by light and doesn’t need a battery, on his 50-day trip from the northernmost edge of North America to the North Pole. After plugging the watch, Larsen offered the crowd a glimpse of his journey, which is documented in his book.

“In the past, most explorers use the famous line ‘because it’s there,’ but now we face a different kind of statement: ‘because it may not be there in the future,’” Larsen said. “I felt like the story of the journey to the North Pole needed to be told and have a compelling human factor. Trying to capture the essence of that place though an expedition could be an important platform to talk about the changes that are happening.”

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