“Ten years ago, we decided to discontinue the men’s line because we wanted to focus on women’s wear also introducing pre-collections,” said Cividini founder Piero Cividini, who designs the brand’s collections along with his wife Miriam and their daughter Anita. “But then we started getting requests for men’s pieces from boutiques who already sell our women’s products and we finally decided to relaunch the line.”
Positioned in the luxury segment, the men’s collection will include a range of knitted men’s staples, including sweaters, cardigans, blazers, duffel coats, all featuring Cividini’s signature hand-painted or airbrushed decorations.
Wholesale prices will range from 100 euros, or about $122 at current exchange rate, to 300 euros, or $365.
“Our collections will target men who like classic things with a twist, who like to be stylish but who also pay attention to the quality of products,” Cividini said.
The men’s line will be introduced in the United States, Japan, Italy and Germany.