APPLE TREE: London’s Claridge’s hotel is looking outside fashion this year, for designers to create its popular Christmas tree.
The famous Mayfair hotel revealed that it has partnered with Apple’s chief design officer Sir John Ive and Marc Newson — a designer who works across multiple disciplines, from furniture to aircraft and yachts — for the occasion.
“We truly believe that both Jony and Marc’s innovative spirits and groundbreaking approach will make this year’s annual tradition one to remember for our guests,” said Paul Jackson, Claridge’s general manager.
Ive is responsible for the look and feel of some of the most recognizable and used products in the world, from the Macbook to the iPhone and iPad, while Newson’s work ranges from creating kitchen appliances in partnership with Smeg, objects to house Dom Pérignon Champagne bottles and business suites for Qantas Airways.
Newson has also been dipping his toes in fashion, having recently participated in a project with Louis Vuitton to create a series of rolling trunks, as well as working with Nicolas Ghesquière on his “Celebrating Monogram” initiative by designing a sculptural leather and shearling backpack. He has also teamed with Safilo on an eyewear capsule and designed a line of futuristic workwear in collaboration with Dutch label G-Star Raw.
The Claridge’s Christmas tree, located in the hotel’s lobby, has become known as somewhat of a city landmark during the holiday season, drawing large numbers of visitors to admire its design. In the past seven years, the hotel has tapped a number of fashion designers to design the tree including Alber Elbaz, John Galliano and Dolce & Gabbana. Last year, Burberry’s Christopher Bailey worked with the hotel on the holiday-themed project, adorning the tree with metallic umbrellas from top to bottom.
The 2016 Christmas tree will be unveiled in Claridge’s lobby on Nov. 18.