LONDON — Claudia Schiffer has become the latest model of her generation to launch a creative fashion venture.
This week she will unveil Claudia Schiffer Made by TSE, a 40-piece cashmere collection that stems from her initial collaboration with the brand in September, WWD has learned.
The collection will bow for fall at trade shows in Dusseldorf, Germany next month and in Paris from March 2 to 9.
It will be available from July on TSEcashmere.com and at selected retailers globally. Prices start at 124 pounds, or $177.
Schiffer’s title is creative director, and she oversees the design and artistic direction of the women’s collection. The supermodel first collaborated with the brand on a collection called “Claudia Schiffer for TSE Cashmere” that launched in September.
“My collaboration with TSE was such a positive experience that the obvious next step was to launch my own line, with TSE producing it,” said Schiffer, who called TSE a “great partner who understands my passion for cashmere.”
Schiffer told WWD she’s combined “amazing cashmere yarns with details of multicolor jacquards and Fair Isles, creating a line of casually chic separates for everyday.”
She said she was inspired by the colors, scents and textiles from her travels in southern Spain, and the palette includes sunset red, burnt orange and sky blue. Schiffer said she’s combined those strong shades with “soft cream and camel, referencing motifs from heirloom rugs, ancient tiles and mosaics.”
The mood is unfussy and the pieces are meant to be worn with “denim and great accessories. The sweaters are slouchy with a boyfriend fit, and the dresses can be belted or worn loose.”
Christina Peng-Gerschultz, chief executive officer of TSE, said it was natural to take the relationship a step farther, and the new collection captures Schiffer’s personality.
Peng called the collection “romantic, with a bohemian aesthetic,” and described it as fresh, youthful, contemporary and timeless.
“The collection is translated through traditional artisan techniques, hand-crafted textures and jacquard patterns in rich tones to create a point of difference and establish a new audience,’’ Peng said.