Coach Inc. has introduced a “Craftsmanship Bar” into several of its flagship stores to offer customers a chance to personalize their purchases. These stations, manned by leather artisans, can monogram and customize the color trim on hangtags and products in store.
The specialists can also provide repair and cleaning services and advise customers on how to care for their leather items at home. So far, the bars have been rolled out to select Coach flagships in Hong Kong, Tokyo, Taipei, Singapore, Shanghai, Paris and New York.
“The Craftsmanship Bars will provide the finest leather services in an elevated yet authentic work environment — an experience that is uniquely Coach,” the company said.
As reported, the American handbag-maker is in the process of cutting jobs and shaking up management to boost profitability as it attempts to elevate its image.