Hecho, a men’s casualwear brand inspired by and made in Mexico City, has lost its cofounder, designer and chief proponent.
Jack Miner, who created the label in 2014, has exited the brand “to pursue new professional opportunities,” the company said. Daniela Xacur, Miner’s business partner and chief executive officer, will continue her “active role in the company,” and will work with its new creative director, Brenda Díaz de la Vega.
Díaz de la Vega was the editor in chief of Harper’s Bazaar Mexico and Latin America and also worked in communications for Chanel.
Reached through his personal e-mail, Miner said he and Xacur “faced irreconcilable differences with regard to the future of Hecho at the end of August. Ultimately, as the minority shareholder to her majority stake, I made the decision to move on from the company.”
Xacur said she remains committed to the brand and is currently manufacturing the spring collection. “A new day has begun at Hecho, where the principals of artisanal local production and sourcing by which we were founded upon will take on a greater meaning in our quest toward sustainability and community integration,” she said. “Up until now, our sales and public relations efforts had been focused towards the U.S. and European markets; we will now start looking more inwards, towards the country and people that inspired the brand, and expand sales, distribution and textile procurement to the South, in an attempt to become more congruent with our founding principles.”
She said the collection “will continue to be inspired by the legacy of Mexico’s great artists, architects and craftsmen.”
Xacur added that she was “grateful” to Miner “for his creative input in the past two years, but his detachment from Mexico and his move to New York is not in the best interest of the future I have foreseen for the brand. I have instead brought Brenda Diaz de la Vega on board who, in addition to her other personal projects, will be able to help shape the future of the brand and bring her expertise in Mexico & Latin American markets to the table.”
Hecho, which is carried at Barneys New York, Matchesfashion.com and other high-end retailers, centers around swimwear and beach-related sportswear.