COLE’S CAUSE: Immigration reform is a hot topic of the moment — enough so that Kenneth Cole is now adding his take on the conversation. Cole, no stranger to catchy and thought-provoking slogans, is changing his billboard on the West Side Highway at 123rd Street in New York to raise awareness for the importance of immigration reform. It will state Cole’s quote “What if we were all in the same boat?” and urge people to “Support Immigration Reform.…Stand for Human Rights (And Lefts).”

Cole is also inviting people to like or share the message on Facebook, and offer a link to petition for change via the National Immigration Justice Center.

This story first appeared in the May 9, 2013 issue of WWD. Subscribe Today.

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