COLOR ZONE: Is Gucci blushing? According to market sources, the Italian fashion brand, which has had a licensing contract with Procter & Gamble Co.’s Prestige division since 2006, is developing a makeup line that will hit shelves in 2014. This would be Gucci’s first foray into maquillage, although it already has several blockbuster fragrances under the P&G umbrella, including Gucci Première, fronted by Blake Lively, and the Gucci Guilty franchise promoted by Evan Rachel Wood and Chris Evans.

A spokesman for P&G Prestige declined to comment on the rumors.

This story first appeared in the June 4, 2013 issue of WWD. Subscribe Today.