Columbia x Opening Ceremony

Opening Ceremony’s venturing into the great outdoors.

The label’s linked with Columbia Sportswear Co.’s namesake brand for a 10-piece collection of jackets, hoodies, shirts, sweatpants and accessories on sale beginning Thursday at Opening Ceremony’s New York, Los Angeles, Tokyo and online stores. The lineup, retailing from $65 for a hat to $995 for a parka, marries Columbia’s technical know-how with Opening Ceremony’s diamond and floral prints.

The collaboration marks the first time the two companies have worked together.

“When we think about collaborating with brands, we always want to work with those who make the pinnacle versions of our favorite pieces,” said Opening Ceremony cofounder Humberto Leon. “This season we wanted to work with a true heritage American outerwear brand, and Columbia was our top pick. We wanted to celebrate the Whirlibird, which is this great Eighties ski and snowboarding jacket that we covered in OC prints. We also reworked iconic materials like their signature fleece, which you can see on logo sweatshirts.”

Columbia — which has a portfolio that also includes the Mountain Hardware, Sorel, Prana and Outdry brands — earlier this year saw a shuffling within its executive ranks that came with a mix of departures and promotions, including chief executive officer Tim Boyle adding the president role to his duties. In July, the company said it was entering the next phase of its business strategy, turning its focus to consumer-led initiatives in a bid to grow brand awareness and sales. The strategy, called Project Connect, aims to keep the company nimble in response to the shifting consumer landscape.

Columbia is set to report third-quarter results Thursday. The company is projecting 2017 net sales to be up 3 percent from the year-ago period to $2.45 billion, driven by the U.S. direct-to-consumer business.

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