HOW CONVENIENT: Pocket, Rei Kawakubo‘s answer to the bodega, lands in New York City today at 112 10th Avenue. Comme des Garçons said it likens the Pocket concept, which launched in Tokyo department stores in 2007, to a modern-day convenience store for “pocket-sized items that you don’t have to think about too much and can buy on a whim.” That means mostly the Play, Wallets and Parfum collections.
Adrian Joffe, president of Comme des Garçons International, said the concept “celebrates the ease, efficiency and affordability of a convenience store.”
This is the first freestanding Pocket in the United States. There are now 30 Pocket shops worldwide in Japan, South Korea, Hong Kong and Thailand, as well as Singapore, Berlin, Amsterdam, Paris and Melbourne. The company’s Dover Street Market stores also have dedicated Pocket spaces, as does its Comme des Garçons store in Chelsea.