JUST ADD ICE: The Joester Loria Group, the licensing agency for the Constellation Brands’ beer portfolio, has lined up InGear Fashions to produce swimwear and cover-ups carrying the Corona label.
Corona bikinis, monokinis, cover-ups, swim shorts, and rash guards will land in Spencer’s, resort specialty shops and national chains this spring. The swimwear and cover-ups will retail from $30 to $40. Women’s swimwear is the latest addition for Corona apparel, which includes knit and woven tops, loungewear, headwear, men’s swimwear and men’s/ladies footwear. Next year a complete line of beach gear will launch including beach towels, umbrellas and beach chairs, according to a JLG spokeswoman.
With Corona squared away, JLG aims to introduce swimwear and cover-ups for Modelo Especial and Pacifico in 2016.
“InGear’s first collection perfectly captures the personality and spirit consumers have come to expect from Corona,” said Debra Joester, President, JLG. “We are confident Corona swimwear will make “Finding Your Beach” fun and fashionable.”