DIGITAL DUO: Covet, an interactive mobile marketing company, has teamed with Stella Valle designers Paige Dellavalle and Ashley Jung to feature their collection for Target, which launched this week.
Via an app, users of Covet Fashion can style and dress their avatars in the jewelry. In addition, Covet Fashion will offer styling tips from Dellavalle and Jung.
“Since our collection is being offered exclusively on Target.com, we wanted to give consumers a chance to digitally interact with the products through our longtime partner, Covet Fashion,” said the designers. “They have already helped us to build an extensive fan base of consumers within their styling app, and provide us with a creative platform to digitally engage with them.”
Launched in 2013, with three million monthly active users, Covet Fashion works with more than 150 brands, including J Brand, French Connection, Rebecca Minkoff and BCBG Max Azria. The platform allows shoppers to digitally peruse and purchase items directly from brands.
The 28-piece Stella Valle for Target collection is priced from $17.99 for the Raise the Bar midi ring to $39.99 for the Be a Star necklace.