BRIEF INSPIRATION: Cristiano Ronaldo is to launch a range of men’s shirts under his CR7 label later this month and footwear in 2015. The Portuguese soccer player from Real Madrid has teamed with New York designer Richard Chai for the line of “smart shirts,” according to a CR7 spokeswoman. Chai won’t be involved in the footwear line.
Ronaldo debuted his CR7 Underwear collection a year ago with Chai and Danish underwear manufacturer JBS. The athlete celebrated the one-year anniversary of his brand on Sunday with a brief-shaped cake at a private event in Madrid.
This story first appeared in the November 4, 2014 issue of WWD. Subscribe Today.
British photographer Rankin lensed the campaign for the second underwear collection that launched in August. It is available on CR7Underwear.com and through select retailers globally, including Galeries Lafayette. Details on the new shirt range’s distribution weren’t available at press time.