CRUZ GOES STREET: Victor Cruz is turning his eye to Japan — at least as far as the new Kith collaboration with Japanese clothing brand Ones Stroke is concerned. The injured wide receiver from the New York Giants fronted the new look book campaign for the downtown streetwear store’s Kith for Ones Stroke Genesis Collection.
“Victor has always been fashion forward,” said Kith’s founder Ronnie Fieg. “Not only has he supported Kith for a very long time, he is also one of my closest friends — a brother. I felt that there would be no one better to help me deliver this collection to the world than him.”
This story first appeared in the October 23, 2014 issue of WWD. Subscribe Today.
It will be the first time that the Japanese label will be sold Stateside. Ones Stroke is popular in Japan and best known for its denim workwear. The collaboration with Kith will run in 40 different pieces, from Japanese selvedge denim pants to reimagined robes in light denim and buffalo plaid. Prices will range from $250 to $450 and the line will be introduced at the new Kith shop on Saturday.
“I feel that the U.S. has always appreciated Japanese style and culture, but it is hard for us to integrate it into our wardrobe,” said Fieg. “Either the price tag is too high or the sizing is too skewed. So with this project, I focused on delivering Japanese sensibilities with an American fashion twist.”
It will mark the first time Kith has ventured into denim bottoms. The brand — which expanded from footwear to apparel — has previously offered tapered sweatpants.