IN THE SURF: Cynthia Rowley, whose talents extend to being a surf enthusiast, has put her own feminine, yet sporty spin on the standard wetsuit. She has created two limited-edition color-blocked wetsuits that will launch at select J. Crew and Cynthia Rowley stores, as well as online, on Monday. The wetsuits will retail for $210.

“Regarding wetsuits, I always liked the Marilyn Minter quote, ‘Everything’s better when wet,’ injecting some style into sports utility,” said Rowley.

This story first appeared in the May 14, 2014 issue of WWD. Subscribe Today.

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