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DAISY MARKS 10TH: The Daisy Fuentes for Kohl’s Collection is 10 years old so what better way to celebrate the anniversary than with another collection — a 10-piece capsule version calling out Daisy Fuentes’ signature favorites over the years with fresh takes. Prints with a playful spin on traditional patterns, fit and flared dresses, flounce skirts, geometric printed T-shirts, hi-lo tunics, tech leggings and luxe open cardigans, along with neutral grays, onyx and cream, and bold pops of cobalt and black cherry, are the focus.

“I believe clothes should flatter and move with you. I like to take today’s trends and make them fashionable and classic enough to last beyond just one season” said Fuentes. “I love what I do. I spend a lot of time talking to my customers and going through my friends’ closets. This is my inspiration.”

This story first appeared in the July 23, 2014 issue of WWD. Subscribe Today.

Launched in 2004, Fuentes was Kohl’s first exclusive brand. It’s expanded from women’s apparel into petites, women’s plus and intimates, as well as into jewelry, eyewear, accessories and home, while targeting a broad range of ages and lifestyles.

“Throughout the years, Daisy has taken inspiration from the latest runway trends and adapted them into her designs so women of any age or size can feel confident and beautiful wearing her pieces,” said Nancy Feldman, Kohl’s executive vice president and general merchandise manager of women’s.