A REAL SPECTACLE: Giorgio Armani has named Dame Helen Mirren special ambassador of the second edition of his Films of City Frames short-movie project, developed in collaboration with Luxottica and Rai.
On Oct. 12, four short movies directed by four international cinema students, who filmed real-life situations featuring Giorgio Armani’s Frames of Life eyewear pieces as protagonists, will be screened at the BFI London Film Festival, running Oct. 7-18.
“The success of the first edition, presented in 2014 at the Toronto International Film Festival, pushed me to continue this initiative and offer another great opportunity to young talents,” Armani said. “Considering the great attention that the British Film Institute has always paid to the research and support of new talents, I thought that the BFI London Film Festival was the right context to present the short movies. I’m also very happy that Dame Helen Mirren joined this year’s project as mentor and special ambassador. For young directors, it’s extremely important to have a point person, and Dame Helen Mirren, with her personality and experience, is the right person to give them precious tips.”
“Being a guide and supporting cinema students is very important for me,” Mirren said. “Thanks to the inspiration and guide of our great friend Giorgio Armani, as members of the previous generation, we can guide and help the creativity of today’s young directors. I want to praise Giorgio Armani for his energy, involvement and love for the movie art, and also for this project, Films of Frames. I’m really honored to be special ambassador, especially because this year it takes place at home, at the London Film Festival.”
Mirren, as well as Roberta Armani, will take part in an exclusive dinner organized by the fashion company the night before the screening.