DATA DEAL: Brickstream is making like the customers it analyzes for retailers and doing some shopping. The Norcross, Ga.-based in-store analytics firm has acquired Nomi, a New York developer of retail measurement and optimization software, for an undisclosed price. Nomi cofounder and president Corey Capasso, who will become senior vice president of North American direct sales at the combined company, said the deal could be a harbinger of more to come in the retail analytics sector. “The big thing that’s a challenge for retailers is that they have a lot of data, but the data is in a lot of different places. To get a holistic understanding of the customer, there is going to be massive consolidation in the space. This is the beginning. There are a lot of little companies that do bits and pieces of different things, but retailers need a platform, and we are the first platform to offer a full solution,” he reasoned.

Capasso detailed that Nomi and Brickstream share about 32 customers, and that Brickstream overall has 100,000 or so of its devices in use at 500-plus retailers across 65 countries. To date, Nomi’s technology has primarily been activated in North America, although it has spread a bit to Asia and Europe. Capasso noted retailers are leveraging Nomi’s technology to shorten lines and improve merchandising. Nomi, which will remain in New York, charges a monthly fee for its service.

This story first appeared in the October 29, 2014 issue of WWD. Subscribe Today.

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