BAUBLES IN BEIJING: De Beers Diamond Jewelers, the joint venture between the mining and trading company and LVMH Moet Hennessy Louis Vuitton, will open its first outpost in Mainland China today. The 734-square-foot store will open at Shin Kong Place in Beijing. The brand is already present in cities including New York, Paris, London, Hong Kong, and Ginza. “The success of De Beers in Asia has led to the major step of opening our first store in Mainland China,” said Francois Delage, chief executive of De Beers Diamond Jewelers. “De Beers is achieving strong growth in Asia, and China is an important and exciting market for us.”

load comments
blog comments powered by Disqus