WASH AND WEAR: During the P&G Future Fabrics 2013 summit, held in Milan on Thursday, designer Giles Deacon presented his “Washable Collection,” the capsule he realized for Procter & Gamble Co. Fabric Care division, which last October named the London-based designer its first global fashion consultant. The black and bright orange-centered collection consists of seven pieces, such as a draped gown embellished with floral appliques and a lacquered coat, made with fabrics, including poly-wool, which can be easily washed at home using a washing machine.
“I find the relationship among science, fabrics and fashion extremely interesting,” said Deacon, who, in his new role, has the mandate to oversee P&G Fabric Care’s fashion approach, helping the company to develop new fiber care technologies. “The next step is the creation of a sellable collection, which we will unveil in February,” he revealed, saying that it will be shown outside the fashion weeks’ circuit.