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MILAN — A powerful and deadly earthquake that rocked central Italy could be felt in Rome, where some employees at Valentino were awakened by rolling aftershocks that rattled buildings.

A spokeswoman for the fashion house said none of its employees were harmed by the 6.2 magnitude quake, which crumbled buildings in several remote villages about 100 kilometers northeast of the Eternal City, reportedly claiming at least 247 lives.

Amatrice was one of the most affected areas, along with the nearby town Accumoli, according to the BBC. It quoted officials saying the death toll was likely to rise.

Local officials likened the earthquake’s intensity to the one in Aquila in April 2009 that left 309 people dead.

Moved by the tragedy, many personalities from the Italian fashion world expressed themselves on social media, including designers Peter Dundas, Fausto Puglisi, Alessandro Dell’Acqua and Stefano Gabbana; entrepreneur Lapo Elkann; Vogue Japan editor Anna dello Russo; and Blonde Salad founder Chiara Ferragni.

Puglisi wrote on his personal Instagram account: “Amore mio be strong! I love you!”

Tisci posted an image of a tear in the colors of the Italian flag, in addition to his “No words just tears…#prayforitaly #earthquake” message. Elkann captioned an image of the Italian flag with the hashstag “#tuttiunitiperilnostropaese” (or “everybody united for our country”), while Gabbana opted for heartbroken emojis.

Dell’Acqua shared useful phone numbers for aid and donations. Dello Russo reposted Ferragni’s message, which said “Sii forte Italia” or “Be strong Italy.”

American shoe designer Brian Atwood and top model Linda Evangelista also went to Instagram to show their solidarity. Atwood shared the hashtag “#PrayforItaly” while Evangelista wrote “Thoughts and prayers with Italians. May God help them to heal. #earthquake #ITALIA #myheritage.”