READING THE TEA LEAVES: Decoded Fashion has teamed up with the British Fashion Council to launch the Fashion Futures Awards, which aim to celebrate “how the fashion and retail industries are evolving through tech based ideas, solutions and tools,” Decoded Fashion said Monday. The awards will take place May 21 in London, and will immediately follow Decoded Fashion’s London summit, which runs May 20 and 21. Among the categories in the awards are The Game Changer, for a start-up business set to disrupt fashion in 2015; Bytes and Bricks, for the best omni [channel]-focused in-store experience, and Beyond the Runway, for the most engaging digital marketing campaign. There will also be an award called The Visionary for an individual whom the BFC and Decoded Fashion believe is pushing the boundaries in fashion and technology.

The judging panel includes Caroline Rush, chief executive of the BFC, who is also chairing the judging panel; Dylan Jones, editor of British GQ and chair of London Collections: Men; Peter Fitzgerald, country sales director at Google U.K., and Uri Minkoff, ceo of Rebecca Minkoff. Liz Bacelar, president and founder of Decoded Fashion, described the awards as a “milestone” in how “[the] worlds [of fashion and tech] are colliding and how both industries are becoming essential to each other’s success.” The awards open for entries Tuesday with a deadline of April 24. A site dedicated to the awards has launched at

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