Dee Ocleppo wants you to build your own bag.
This story first appeared in the September 10, 2015 issue of WWD. Subscribe Today.
The handbag designer is the latest to get into the customization game with the Bag Bar, a new program that allows customers to pick bag size and color, and to decorate bags with interchangeable covers and charms, all sold separately. “It’s an interactive venue where the consumer can really be the designer,” said Ocleppo. “You’re picking and choosing the elements yourself.”
The Bar will build off of Ocleppo’s existing top handle style, available in small, medium and large — or the shot, the single, and the double — with prices ranging from $295 to $695, done in six colors. While Ocleppo’s main collection often features removable covers, customers were previously unable to purchase covers individually. Now the interchangeable and reversible covers are available as unique stockkeeping units and sold separately. Options include fringe, grommets, ruffles, suede, fur, suede, antelope and ostrich. “We’ve tried not to brand it too much,” Ocleppo said of the designs. “I was watching Kanye [West] at the [Video] Music Awards and I do think that Millennials are going to get sick of branding. They want to do their own thing and express themselves in their own way.” Additional “garnishes,” or add-ons, available include bag hooks, leather tags, key chains and bag charms. Price points for garnishes start at $45, while covers will begin at $150.