For many independent designers, the business part of their day jobs is what often inhibits their success. Given that, the winning company of this year’s Design Entrepreneurs NYC class will receive access to three industry insiders for 12 months of advice, as well as $100,000 for the best business plan. Twenty-five New York City-based companies will be vying for that top prize and a second place one of $50,000. Thanks to matching funds from the New York City Economic Development Corp., this year’s 12 program finalists will receive a year of consulting services.

Haus Alkire’s Julie and Jason Alkire, Aimee G’s Aimee Grubel, Brandon Sun, Collina Strada’s Hillary Taymour, CG’s Chris Gelinas, Azede Jean-Pierre and Eckhaus Latta’s Mike Eckhaus and Zoe Latta are among the women’s wear labels that have been selected for DENYC. The latter also produces men’s wear.

Other men’s wear brands include Cadet’s Raul Arevalo and Brad Schmidt, Abi Rosborough’s Abdul Abasi and Gregory Rosborough and Title of Work’s Jonathan Meizler, along with a mix of other companies in different categories.

In its fourth year, DENYC offers emerging designers in-depth courses and one-on-one assistance in marketing, public relations, operations and financial management. Throughout the summer, designers will brainstorm with industry mentors to map out business plans, build skills at optional workshops and attend informal salons. Mastering the art of the pitch to be able to relay a compelling brand message and attract a consumer base will be among their assignments.

Noting that the fashion industry provides 180,000 jobs in the five boroughs, NYCEDC President Kyle Kimball said, “Programs like Design Entrepreneurs NYC help to foster growth in this important sector, ensuring that the industry continues to create jobs and that New York City remains the fashion capital of the world for generations to come.”