DVF ON TV: After months of speculation, Diane von Furstenberg has officially teamed up with E! to launch “The DVF Project.” In what will be a weeks-long interview, the girls-in-the-running will vy for the DVF global brand ambassadorship. They will have to prove their muster by pitching in with every major event that takes place at the company culminating with New York Fashion week. Each contestant will show off their skills (or lack thereof) in merchandising, public relations, marketing and design.
“I am so thrilled to partner with E!,” said Diane von Furstenberg, “and to grant young women the opportunity to become the women they want to be!”
Jeff Olde, executive vice president, programming and development, E! “There is a magical, somewhat ‘Willy Wonka’ aspect to the world Diane wants to create with this show. That is if Willy Wonka were a fabulous, glamorous fashion icon willing to share her secrets with talented young women dedicated to learning them.”
In New York, they will have their share of nights out for the boss and for fun. Another perk will be jet-setting around the globe to DVF-sponsored events, gladhandling celebrities, working on multimillion dollar ad campaigns and producing charity events.
Multitasker that she is, von Furstenberg is also serving as executive producers along with Chris Grant, Michael Rourke, Mioshi Hill, Corie Henson and Lenid Rolov.