POSH POTABLE: Evian has tapped Diane von Furstenberg as the designer of its 2013 limited-edition bottle. The design will be released in November at Evian retailers, bars and restaurants and on evian.com. The partnership is the latest stylish splash for the French water purveyor, which since 2008 has created a new designer bottle annually with Issey Miyake, Sir Paul Smith, Jean Paul Gaultier, Christian Lacroix and Courrèges. To date, 10 million bottles of the fashionable fluids have been sold in more than 150 countries.
This story first appeared in the July 19, 2012 issue of WWD. Subscribe Today.